We have spent eleven years running a used-car dealership — desking deals, chasing titles, photographing inventory in the rain. We built the software we always wished someone would build for us. Now we're building it for you.
Built for small and medium independent used-car dealers.
Why we exist
Most dealer software is built by people who have never bought a trade-in, never explained negative equity to a customer, never closed out a month. Ours is built by people who do it every day — and who happen to have deep software engineering roots too.
Eleven years of real dealership operation. Every screen exists because we needed it on an actual deal, not because a product manager imagined it.
Clunky software, data held hostage, photo limits from 2008, support that has never stood on a lot. We lived it. That list is our roadmap of things to never do to you.
Heavy technical background, customer advocacy first. Your data stays yours — exportable, always, with a real API. Leaving should be easy; we'd rather earn the stay.
The product
Inventory to desking to buy-here-pay-here to the website your cars are on — one login, one place, built to move at the speed a deal actually moves.
VIN decode, recon, cost tracking — and full-resolution photos that stay sharp everywhere your cars appear.
A guided deal flow that computes tax, fees, trade equity and gross correctly — and stops you before a mistake, not after.
Amortization, payment posting, payoff quotes — loan servicing that reconciles to the penny.
We're opening early access to a small group of dealerships. Tell us about your store and we'll hold your place in line.